A Detailed In Design Studio — Watseka, Illinois
We Build The Systems Behind The Business.
Custom websites, custom AI, and custom software — mapped before we build, quoted as fixed scope, measured by the outcome. This is the work, live and in production.
What We Build
Nine Disciplines. One Standard.
Every engagement is custom. These are the disciplines we bring to it — alone or combined.
Custom Websites & Landing Systems
Cinematic, fast, and search-ready — from single-page product landings to full multi-site brand networks, all on one design system.
Custom AI Development
Proprietary LLM and non-LLM hybrid systems designed for your workflows, your data boundaries, and your compliance reality.
Workflow Automation
Remove manual handoffs and reporting drag with systems that run themselves — humans stay in control.
Custom Software & SaaS Platforms
Full products, not prototypes — from legal practice management to equine operations, built to run a business end to end.
Programmatic SEO & Locations Engines
Thousands of unique, structured pages generated from one data model — like our 2,643-page locations hierarchy.
Security & Compliance Products
Audit-ready by design — cyber defense, risk intelligence, and fraud detection platforms we build and operate ourselves.
System Design & Architecture
We diagram the process before writing code. The build follows the map, not a template.
Legacy System Integration
Wired into your CRM, EHR, ERP, and the tools you already run — through real APIs, not brittle glue.
Kubernetes Hosting & Operations
Everything we ship runs on infrastructure we operate — the same cluster serving the site you're reading now.
How We Build It
Three Tiers. One Stack.
We size the technology to the job — the same standard, whether it ships in days or scales for years.
Landing Tier
Product landings and campaign sites that ship in days, not months.
Product Tier
Full applications with real data models, auth, and automated QA.
Platform Tier
The infrastructure and intelligence layer everything runs on.
The DID Standard
Mapped. Quoted. Measured.
Mapped
We diagram your process before writing code — the build follows the map, not a template.
Quoted
Fixed, transparent scope. You see the smallest reliable build and what it costs, up front.
Measured
Every system ships with the metric that proves it worked. Outcomes, not output.
DID BUILT is the portfolio studio of Detailed In Design — Custom AI, Custom Software, Custom Websites. Every project on this site is real work: live products we designed, built, and operate on our own infrastructure. When you hire us, this is the standard your build inherits.
Selected Work
Recent Builds.
detailedindesign.com
UX/UI · Front End · Schema · SEORead the case study →Serenity Security
Product Design · AI · Kubernetes OpsRead the case study →SolaceSentry
Custom AI · Decision SystemsRead the case study →The Locations Engine
Data Modeling · SEO · 2,643 PagesRead the case study →Common Questions
Before You Ask.
What does a build cost?
Every project gets a fixed, transparent quote before work begins. We map your process first, show you the smallest reliable build that solves the problem, and price that scope up front — no hourly meters, no surprise invoices.
How long does a website take?
A product landing site on our design system ships in days. A full custom application — real data models, auth, integrations — is measured in weeks, and the timeline is part of the quote. You'll know before we start.
What's your process?
Mapped, quoted, measured. We diagram your workflow before writing code, quote a fixed scope against that map, then build — and every system ships with the metric that proves it worked.
Why custom instead of a template?
Templates make your business fit the software. We build the software to fit your business — your process, your data boundaries, your compliance reality. Nothing in this portfolio started from a theme.
Do you support what you ship?
Yes — and we're unusual here: we host and operate our own products on our own Kubernetes cluster. The team that built your system is the team that keeps it running.
Can you add AI to what we already have?
That's most of our AI work. We integrate with your existing CRM, EHR, ERP, and legacy tools through real APIs, and we design hybrid systems — LLMs for language, proprietary models for precision — where humans stay in control.